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🇰🇪 Built in Nairobi

We're making financial literacy unavoidable.

stxcel is an AI-powered content platform that publishes daily personal finance education to TikTok — automatically, consistently, and at scale.

Our Mission

Close Kenya's financial literacy gap — one carousel at a time.

Only 38% of Kenyan adults have basic financial literacy. Most young professionals start earning without knowing how to budget, invest, or protect their money.

stxcel was built to change that. By automating 20 personal finance carousels per day on TikTok — the platform where Kenya's youth already spend hours — we put money education where people already are.

We use Google Gemini AI to generate fresh, Kenya-specific content daily, and the TikTok Content Posting API to publish it automatically — no manual work required.

38%
of Kenyan adults have basic financial literacy (CBK, 2024)
20M+
Kenyan TikTok users — mostly aged 18–35
20/day
Finance carousels published automatically by stxcel
Our Values

What we stand for.

🎯

Accessibility First

Financial education should be free and findable — not locked behind paywalls or textbooks. We bring it to TikTok where people already scroll.

🇰🇪

Kenya-Relevant

Every tip references Kenyan realities — NSE stocks, M-PESA, SACCOs, local inflation rates. Not generic Western advice copy-pasted for Africa.

🤖

AI-Augmented

We use AI to scale content creation — not replace human judgement. All generated content is reviewed for accuracy and cultural relevance.

🔒

Privacy by Design

User data is encrypted, OAuth tokens are hashed, and we never sell data to third parties. Read our full Privacy Policy.

TikTok Integration

How stxcel uses the TikTok Content Posting API.

stxcel integrates with TikTok's official Content Posting API to automatically publish personal finance carousel posts on behalf of authorised users.

What we do with your TikTok access:

  • Publish photo carousel posts using the video.publish scope
  • Read basic account info using the user.info.basic scope
  • Refresh OAuth tokens automatically every 24 hours

What we never do:

  • Access your TikTok DMs or followers list
  • Delete or edit existing posts
  • Store your TikTok password
  • Share your data with third parties
ℹ️ stxcel uses TikTok's OAuth 2.0 flow for secure account connection. You can revoke access at any time from your TikTok settings under Connected Apps.
API Products Used
Content Posting APIActive
video.publish scopeActive
user.info.basic scopeActive
OAuth 2.0 redirect URIstxcel.co.ke/callback
FAQ

Common questions.

Is stxcel safe to connect to my TikTok account? +
Yes. We use TikTok's official OAuth 2.0 flow — we never see your password. You can revoke access anytime from TikTok Settings → Connected Apps.
Can I control what gets posted? +
Yes. You can review and approve content before posting, set a schedule, or let the automation run fully hands-free. The dashboard gives you full control.
Will 20 posts a day get my account banned? +
We post via TikTok's official API, not browser automation. Posts are spaced 45 minutes apart. We recommend starting with 5–8 posts/day and scaling up gradually.
What AI model generates the content? +
We use Google Gemini 2.0 Flash for text generation and image creation. All content is Kenya-specific and reviewed against TikTok's Community Guidelines before posting.
Is my data sold to third parties? +
No. We never sell user data. Read our full Privacy Policy for details on how we handle your information.
Contact

Get in touch.

Have questions about stxcel, our TikTok integration, or want to partner with us? We'd love to hear from you.

📧 support@stxcel.co.ke
🌐 stxcel.co.ke
📍 Nairobi, Kenya
📄 Terms of Service · Privacy Policy